Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only to the extent that no other indication is made in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.


Server log files
You can visit our websites without providing any personal information.  
Each time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring trouble-free operation of our website and to improve our offer.

Contact

Responsible
Contact us if you wish. The contact details of the data controller can be found in our imprint.

Initiative contact of the customer by e-mail.
If you initiate business contact with us by e-mail, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of processing and answering your contact request.
If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b DSGVO.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.


Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you.
If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b DSGVO. If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation. We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

WhatsApp Business
If you make business contact with us via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "WhatsApp") for this purpose. If you are located outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The data processing is used to process and respond to your contact request. For this purpose, we collect and process your mobile phone number stored with WhatsApp, your name if provided, and other data to the extent provided by you. We use a mobile device for the service, in whose address book only data of users who have contacted us via WhatsApp are stored. A transfer of personal data to WhatsApp, without that you have already consented to WhatsApp, does not take place.
Your data will be transmitted by WhatsApp to servers of Meta Platforms Inc. in the USA.
There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).
If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b DSGVO.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in providing a quick and easy contact and answering your inquiry. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation.
We will only use your personal data to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
For more information on terms of use and data protection when using WhatsApp, please visit https://www.whatsapp.com/legal/#terms-of-service (https://www.whatsapp.com/legal/#terms-of-service) and https://www.whatsapp.com/legal/#privacy-policy (https://www.whatsapp.com/legal/#privacy-policy).

Customer account   orders

Customer account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.


Collection, processing and forwarding of personal data when placing orders
When you place an order, we collect and process your personal data only to the extent necessary for the fulfillment and processing of your order and to process your requests. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 (1) lit. b DSGVO and is necessary for the performance of a contract with you.  
A transfer of your data takes place, for example, to the shipping companies and dropshipping providers selected by you, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of data transfer is limited to a minimum.

Reviews   advertising

Data collection when writing a comment
When commenting on an article or a post, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. The processing serves the purpose of enabling commenting and displaying comments. By sending the comment, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your personal data will then be deleted.

When your comment is published, only the name you provide will be published.

In addition, when you submit your comment, your IP address will be stored for the purpose of preventing misuse of the comment function and ensuring the security of our information technology systems. By submitting the comment, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your IP address will subsequently be deleted.

Buyer seal customer rating
We use the Käufersiegel customer rating tool of Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig) on our website. After your order, we would like to ask you to rate and comment on your purchase with us.
For this purpose, you will be contacted by us by e-mail, whereby we use the technical system of the provider of the Buyer Seal Rating Tool within the scope of order processing.
In this context, the processing of your data takes place either with your consent or on the basis of our legitimate interest.
The processing is carried out on the basis of Art. 6 para.1 lit. a DSGVO with your consent, provided that you have expressly agreed to receive the rating request. You can revoke your consent at any time by using the corresponding link in the email, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your e-mail address will then be removed from the distribution list.
The processing without explicit consent is based on Art. 6 para.1 lit. f DSGVO from the legitimate interest in truthful, verified assessments of our services in the context of direct advertising. For this purpose, we send an evaluation request in electronic form for our own goods or services that you have already purchased from us. The sending takes place to the e-mail address, which we received from you in the context of the sale of a good or service. The sending of the evaluation request is subject to the proviso that you have not objected to this use of your e-mail address.
The objection is possible at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the link provided for this purpose in the evaluation request. This does not incur any costs other than the transmission costs according to the prime rates.
The personal data stored in this connection in the technical system of the Buyer Seal rating tool will be deleted 3 months after the delivery of goods recorded for rating.


Shopauskunft customer rating
We use the evaluation tool "shopauskunft.de" of Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig; "Shopauskunft") for our website.
After your order, we would like to ask you to rate and comment on your purchase with us. For this purpose, you will be contacted by us by e-mail, whereby we use the technical system "legally secure evaluation request (RBA)". In doing so, we process the data relating to your order (order number/invoice number, purchase value and shipping costs) as well as your e-mail address.
The processing is based on Art. 6 para.1 lit. a DSGVO with your consent, provided that you have expressly consented to the disclosure of your data and the receipt of the evaluation request.
You can revoke your consent at any time by using the corresponding link in the email or by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.
Further information on data protection when using Shopauskunft can be found at:
https://www.shopauskunft.de/datenschutz (https://www.shopauskunft.de/datenschutz).

Shopauskunft widget
On our website, the widget of Shopauskunft is integrated. This serves the purpose of displaying the number and result of the ratings we have received so far via Shopauskunft and to advertise with them.
To display the widget, it is technically necessary to transmit usage data through your Internet browser to the Shopauskunft server and to store it in log data (so-called server log files) for 7 days. This stored data includes the name and URL of the retrieved file, date and time of the retrieval, the IP address of the requesting computer, website from which the access is made (referrer URL), the browser used and, if applicable, the operating system of your computer and the name of your access provider.
The processing is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in promoting our offers by displaying the customer reviews already received. Storage of this data together with other personal data does not take place.


Trustami customer rating

To display the collected reviews as well as social media feedback, the Trustami trust seal is integrated on this website. This serves the implementation of our legitimate interests in an optimal marketing of our offer on our own website according to Art. 6 para. 1 p. 1 lit. f DSGVO. When the Trustami Trust Seal is called up, the web server automatically saves data (access data) in the form of a server log file containing the name of the website called up, the file, the date and time of the call, your IP address in abbreviated form, the volume of data transferred, the message about a successful call, the browser type, the user's operating system, the referrer URL (the previously visited page) and the requesting provider. This access data is not evaluated and is automatically overwritten at the latest seven days after the end of your visit to the site. The Trustami trustmark and the services advertised with it are an offer of Trustami GmbH, Schröderstraße 5, 10115 Berlin. The privacy policy of Trustami at www.trustami.com/datenschutz (http://www.trustami.com/datenschutz) applies to the processing of data collected by Trustami.

Website logo for Google customer reviews
The website logo for Google Customer Reviews of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") is integrated on our website.
The purpose of the integration is to display the number and result of our reviews received so far via Google and to advertise participation in this program.
In order to display the logo on our website and to show you personalized advertisements on Google, Google uses cookies. In the process, among other things, your IP address may be processed and transmitted to Google.
Your data may be transmitted to the USA. There is no EU Commission adequacy decision for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://privacy.google.com/businesses/controllerterms/ (https://privacy.google.com/businesses/controllerterms/).
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 p. 1 TTDSG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
For more information on terms of use and data protection when using Google Customer Reviews, please visit https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html (https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html) and https://policies.google.com/privacy?hl=de (https://policies.google.com/privacy?hl=de).

Use of your personal data for the sending of postal advertising
We use your personal data (name, address) that we have received in connection with the sale of goods or services to send you postal advertising, unless you have objected to this use. The provision of this data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded.
The processing is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in direct advertising. You can object to this use of your address data at any time by notifying us. The contact details for exercising the objection can be found in the imprint.

Use of the e-mail address for sending newsletters
We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided that you have expressly consented to this. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. To do so, you can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.

Your data will be passed on to a service provider for e-mail marketing within the scope of order processing. Your data will not be passed on to any other third parties.

Use of e-mail address for sending direct advertising
We use your e-mail address, which we have received in connection with the sale of goods or services, for the electronic sending of advertising for our own goods or services that are similar to those that you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the link provided for this purpose in the advertising e-mail. This will not incur any costs other than the transmission costs according to the prime rates.

Use of mobile phone number for sending SMS advertisements
We use your mobile phone number, irrespective of the execution of the contract, exclusively for our own advertising purposes for sending SMS advertisements, provided that you have expressly consented to this.
The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your mobile phone number will then be removed from the distribution list.

Your mobile phone number will thereby be passed on to a service provider for SMS dispatch within the scope of order processing.


Shipping service provider   merchandise management

Forwarding of e-mail address to shipping company for information about shipping status
We pass on your e-mail address to the shipping company as part of the contract processing, provided you have expressly agreed to this in the ordering process. The purpose of this forwarding is to inform you by e-mail about the shipping status. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.

Use of an external merchandise management system
We use an enterprise resource planning system for contract processing within the scope of order processing. For this purpose, your personal data collected in the context of the order will be transferred to
JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven, Germany
transmitted.


Payment service provider   credit information

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. This can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full (https://www.paypal.com/de/webapps/mpp/ua/privacy-full).

Use of PayPal Express
We use the PayPal Express payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you call up the website. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation.
With the selection and use of PayPal Express, the data required for payment processing is transmitted to PayPal in order to be able to fulfill the contract with you with the selected payment method. This processing is based on Art. 6 para. 1 lit. b DSGVO. For more information on data processing when using the PayPal Express payment service, please refer to the associated privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS (http://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS).

Use of Amazon Payments
We use the Amazon Payments payment service of Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; "Amazon Payments") on our website.
The data processing serves the purpose of being able to offer you payment via the Amazon Payments payment service.
In order to integrate this payment service, it is necessary for Amazon Payments to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you call up the website. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
With the selection and use of "Amazon Payments", the data required for payment processing is transmitted to Amazon Payments in order to be able to fulfill the contract with you with the selected payment method. This processing is based on Art. 6 para. 1 lit. b DSGVO.
For more information on data processing when using the payment service Amazon Payments, please see the associated privacy policy at: https://pay.amazon.com/de/help/201212490 (https://pay.amazon.com/de/help/201212490).

Use of personal data when selecting Klarna payment options.
In order to offer you Klarna's payment options, we will transmit personal data, such as contact details and order data, to Klarna. This allows Klarna to assess whether you can use the payment options offered through Klarna and to adapt the payment options to your needs. For general information about Klarna, please visit: https://www.klarna.com/de/ (https://www.klarna.com/de/). Your personal information will be treated by Klarna in accordance with applicable data protection laws and as described in Klarna's privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy (https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy).

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide on their acceptance individually, as well as prevent the storage of cookies and transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.

Under the following links you can find out how to manage (including deactivate) cookies in the most important browsers:
Chrome: https://support.google.com/accounts/answer/61416?hl=de (https://support.google.com/accounts/answer/61416?hl=de)
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies (https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies)
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen (https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen)
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac (https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac)


Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

The use of cookies or similar technologies is based on § 25 para. 2 TTDSG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation.

Analysis   Advertising Tracking   Communication   Affiliate

Use of Google Analytics
We use the Google Analytics web analytics service provided by Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. In this context, the following information may be collected, among others: IP address, date and time of page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels that enable an analysis of your use of the website. The information generated by this about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks) and https://business.safety.google/adsprocessorterms/. (https://business.safety.google/adsprocessorterms/) Both Google and U.S. government agencies have access to your data. Your data may be linked by Google to other data, such as your search history, your personal accounts, your usage data from other devices, and any other data Google may have about you.
IP anonymization is activated on this website. This means that your IP address will be truncated beforehand by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation.
You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de (https://tools.google.com/dlpage/gaoptout?hl=de).
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when visiting this website. You must perform the opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics (javascript:gaOptout()).
For more information on terms of use and privacy, please visit https://www.google.com/analytics/terms/de.html (https://www.google.com/analytics/terms/de.html) or https://www.google.de/intl/de/policies/ (https://www.google.de/intl/de/policies/) and https://policies.google.com/technologies/cookies?hl=de (https://policies.google.com/technologies/cookies?hl=de).

Use of Hotjar
We use the analysis tool of Hotjar Ltd (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julians STJ1000, Malta; "Hotjar") on our website.
The data processing serves the purpose of demand-oriented design, optimization and analysis of our website.
The tool is used to randomly record movements of page visitors on the website. This creates a log of mouse movements, scrolling behavior, dwell time and clicks on the website (so-called heat map).
For this purpose, Hotjar uses cookies, among other things. In the process, the following information may be collected, among other things: IP address (in anonymized form), information about the device you are using (screen size, devices, unique device identifier), information about the browser you are using, location data (only about the country), preferred language for displaying the website, operating system used. Detailed information on the cookies used, their function and storage period can be found here: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies (https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies).
User profiles are created from this data under a pseudonym. The data is not used to personally identify the visitor to the website and is not merged with personal data of the bearer of the pseudonym. Hotjar is contractually prohibited from selling the collected data to other third parties.
Your data may be transferred to the USA. There is no adequacy decision of the EU Commission for the USA. The transfer of data is based, among other things, on appropriate protective measures. Hotjar will provide you with further information on the measures taken upon request.
The processing of your personal data is carried out on the basis of Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
To prevent the collection and storage of data by Hotjar, you can set an opt-out cookie here: https://www.hotjar.com/legal/compliance/opt-out (https://www.hotjar.com/legal/compliance/opt-out). Opt-out cookies prevent future collection of your data when you visit this website. You must do the opt-out cookie on all systems and devices used for this to work across devices. If you delete the opt-out cookie, data will be sent to Hotjar again.
Further information on data protection when using Hotjar can be found here: https://www.hotjar.com/legal/policies/privacy#enduserenglish (https://www.hotjar.com/legal/policies/privacy#enduserenglish).


Use of the Facebook Pixel
We use the "Custom Audiences" remarketing feature of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland "Facebook") on our website.
Meta Platforms Ireland and we are jointly responsible for the collection of your data and the transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum (https://www.facebook.com/legal/controller_addendum). According to it, we are responsible in particular for complying with the information obligations under Articles 13, 14 of the GDPR, for complying with the security requirements of Article 32 of the GDPR with regard to the correct technical implementation and configuration of the Service, and for complying with the obligations under Articles 33, 34 of the GDPR to the extent that a personal data breach affects our obligations under the Joint Processing Agreement. Meta Platforms Ireland is responsible for enabling data subject rights under Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with respect to the security of the Service, and for complying with the obligations under Art. 33, 34 GDPR insofar as a personal data breach affects Meta Platforms Ireland's obligations under the Joint Processing Agreement.
The application serves the purpose of targeting the visitors of the website with interest-based advertising on the social network Facebook. For this purpose, the remarketing tag of Facebook has been implemented on the website. Via this tag, a direct connection to the Facebook servers is established when the website is visited. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-related Facebook ads.
Your data may be transmitted to the USA. There is no EU Commission adequacy decision for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://www.facebook.com/legal/EU_data_transfer_addendum (https://www.facebook.com/legal/EU_data_transfer_addendum).
The processing of your personal data is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest to target the site visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation. You can deactivate the "Custom Audiences" remarketing function here ().
For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/ (https://www.facebook.com/about/privacy/).


Use of Google Ads conversion tracking
We use the online advertising program "Google Ads" on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).
When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no way that cookies can be tracked across Ads customers' websites.
The information obtained with the help of the conversion cookie is used for the purpose of creating conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transmitted to Google LLC servers in the USA. There is no EU Commission adequacy decision for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks) and https://business.safety.google/adscontrollerterms/ (https://business.safety.google/adscontrollerterms/).
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest to target the site visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
You can deactivate personalized advertising for you in Google's advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de (https://support.google.com/ads/answer/2662922?hl=de).
Alternatively, you can prevent the use of cookies by third-party providers by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ (https://www.networkadvertising.org/choices/) and implementing the further opt-out information provided there. You will then not be included in the conversion tracking statistics.
You can find more information and Google's data protection declaration at: https://www.google.de/policies/privacy/ (https://www.google.de/policies/privacy/).

Use of Google AdSense
We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website. The data processing serves the purpose of renting advertising space on the website and targeting visitors to the website with interest-related advertising. By means of this function, visitors to the provider's website are shown personalized, interest-related advertising ads from the Google Display Network. In doing so, Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. For the USA, there is no adequacy decision of the EU Commission. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks) and https://business.safety.google/adscontrollerterms/ (https://business.safety.google/adscontrollerterms/). Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest to target site visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation. You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de (https://support.google.com/ads/answer/7395996?hl=de). Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ (https://www.networkadvertising.org/choices/)and implementing the further information on opting out provided there. You can find more information and Google's privacy policy at: https://www.google.com/policies/technologies/ads/ (https://www.google.com/policies/technologies/ads/) and https://www.google.de/policies/privacy/ (https://www.google.de/policies/privacy/).

Use of the remarketing or "similar target groups" function of Google Inc.
We use the remarketing or "similar target groups" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website.
The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to perform the analysis of website usage, which forms the basis for the creation of interest-based advertisements. The cookies are used to record visits to the website and anonymized data on website usage. No personal data of the website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.
Your data may be transmitted to servers of Google LLC in the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
The processing of your personal data is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest to target the site visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de (https://support.google.com/ads/answer/7395996?hl=de).
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ (https://www.networkadvertising.org/choices/) and implementing the further information on opting out provided there.
For more information on Google Remarketing and the associated privacy policy, please visit: https://www.google.com/privacy/ads/ (https://www.google.com/privacy/ads/).


Use of the LinkedIn Insight tag
We use the LinkedIn Insight tag of LinkedIn Ireland Unlimited Company (Attn: Legal Dept., Wilton Plaza, Wilton Place, Dublin 2, Ireland; "LindedIn") on our website for conversion tracking (visit action evaluation) as well as for retargeting (playing personalized ads).
The LinkedIn Insight tag places a unique LinkedIn browser cookie (conversion cookie) in your browser and enables the collection of the following data for this cookie: metadata such as IP address, timestamp and page events (e.g. page views). These cookies have a limited validity. If you visit certain pages on our website and the cookie has not yet expired, LinkedIn and we can recognize that you clicked on the ad and were redirected to that page.
The LinkedIn Insight tag also allows LinkedIn to collect data about visits to our website, including URL, referrer URL, IP address, device and browser properties (user agent), and timestamp. This data is transmitted to LinkedIn, encrypted, IP addresses are shortened, and LinkedIn members' direct IDs are removed within seven days to pseudonymize the data. This remaining pseudonymized data is then deleted by LinkedIn within 90 days.
LinkedIn does not share any personal data with us, but only provides aggregate reports on website audience and ad performance. Members of LinkedIn can specify the use of their personal data for advertising purposes in their account settings.
The information obtained using the conversion cookie is used for the purpose of creating conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag.
Your data may be transmitted to the USA. No adequacy decision of the EU Commission is available for the USA.
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest to target site visitors with interest-based advertising. You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation.
You can prevent the use of cookies by third-party providers by calling up recognized opt-out websites, for example at https://www.networkadvertising.org/choices/ or www.aboutads.info/choices, and implementing the further information on opting out given there.
You can find more information about cookies and LinkedIn's privacy policy at: https://www.linkedin.com/legal/cookie-policy (https://www.linkedin.com/legal/cookie-policy) and https://www.linkedin.com/legal/privacy-policy (https://www.linkedin.com/legal/privacy-policy).


Use of the Pinterest tag
We use the Pinterest tag of Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland "Pinterest") on our website.
The application serves the purpose of targeting website visitors with interest-based advertising on the Pinterest social network. For this purpose, the conversion tag of Pinterest has been implemented on the website. Via this tag, a direct connection to the Pinterest servers is established when visiting the website. This transmits to the Pinterest server which of our pages you have visited. Pinterest assigns this information to your personal Pinterest user account if you are logged into the social network. When you visit Pinterest, you will then be shown personalized, interest-based Pinterest ads.
If you reach our website via a pin on the Pinterest social network, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the pin and were redirected to this page. The information obtained with the help of the conversion cookie serves the purpose of creating conversion statistics and thus optimizing our website. In doing so, the following information, among others, can be processed: Total number of users who clicked on one of our pins and were redirected to our website, sub-pages visited on our website (e.g. category or product pages), search queries on our website, your shopping cart contents, completed transactions.
Your data may be transferred to the USA. For the USA, there is no adequacy decision of the EU Commission. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).
The processing of your personal data is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest to target the site visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation. You can deactivate personalized advertising in the personalization settings on Pinterest or via the AdChoices website optout.aboutads.info. You may refuse the use of cookies by selecting the appropriate technical settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
For more information on the collection and use of data by Pinterest, your rights in this regard and options for protecting your privacy, please refer to Pinterest's privacy policy at https://policy.pinterest.com/de/privacy-policy (https://policy.pinterest.com/de/privacy-policy).

Use of the live chat system "Zendesk Chat".
We use the live chat system of Zendesk Inc (1019 Market Street, 6th Floor, San Francisco, California 94103, USA; "Zendesk") on our website.
The system serves the purpose of communication between you and us as providers. From this data, usage profiles can be created under a pseudonym. Cookies are used for this purpose. The cookies enable the recognition of the internet browser.
Your data may be transmitted to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data. Zendesk will provide you with a copy of the standard contractual clauses upon request.
Your personal data is processed on the basis of Art. 6 (1) lit. f DSGVO for our overriding legitimate interest in direct customer communication. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
For more information about the collection and use of data by Zendesk, about your rights in this regard and options for protecting your privacy, please refer to Zendesk's privacy policy at https://www.zendesk.com/company/customers-partners/privacy-policy/ (https://www.zendesk.com/company/customers-partners/privacy-policy/).

Use of the Live Chat System "LiveChat"
We use on our website the live chat system of LiveChat Inc (101 Arch Street, 8th Floor Boston MA 02110, USA; LiveChat Software S.A., ul. Zwycięska 47, 53-033 Wroclaw, Poland; "LiveChat").
The system serves the purpose of communication between you and us as the provider. From this data, usage profiles can be created under a pseudonym. Cookies are used for this purpose. The cookies enable the recognition of the internet browser.
Your data may be transmitted to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data. A copy of the standard contractual clauses will be provided to you by LiveChat upon request.
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in direct customer communication. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
For more information on the collection and use of data by LiveChat, your rights in this regard and options for protecting your privacy, please refer to the privacy policy of LiveChat at https://www.livechat.com/legal/privacy-policy/ (https://www.livechat.com/legal/privacy-policy/).

Use of the ADCELL Partner Program
We use the partner program "ADCELL" of Firstlead GmbH (Rosenfelder Str. 15-16, 10315 Berlin; "ADCELL").
If you click on an ad provided with an affiliate link, ADCELL will place a cookie for conversion tracking on your computer. The cookies serve the purpose of correct billing within the partner program by recording the success of an advertising medium. Through the cookies, it is recognized that you have clicked on the ad and the origin of the order with the advertiser can be traced. ADCELL also uses so-called tracking pixels. These allow information such as visitor traffic on the pages to be evaluated.
The information generated by cookies and tracking pixels about the use of this website (including the IP address) and delivery of advertising formats are transmitted to a server of ADCELL and stored there. Among other things, ADCELL can recognize that the partner link on this website has been clicked. ADCELL may pass on this (anonymized) information to contractual partners under certain circumstances, but data such as the IP address will not be merged with other stored data.
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in measuring the success of partner advertising and the associated correct billing of commissions under the partner program. You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation.
You can deactivate tracking by ADCELL here https://www.adcell.de/datenschutz (https://www.adcell.de/datenschutz). You will then not be included in the conversion tracking statistics.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

Use of the Amazon affiliate program
We use the affiliate program "AmazonPartnerNet" of Amazon EU S.a.r.l. (5 Rue Plaetis, L-2338 Luxembourg; "Amazon").
We have set up advertisements on our website as links to offers on various Amazon websites. Amazon uses cookies. The cookies serve the purpose of correct billing within the framework of the partner program. The cookies allow Amazon to determine that you have clicked on an ad link and can trace the origin of the order generated by the advertising link.
Your data may be transferred to the USA. There is no adequacy decision of the EU Commission for the USA.
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in measuring the success of partner advertising and the associated correct billing of commissions under the partner program. You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You will then not be included in the conversion tracking statistics.
The privacy policy with detailed information on the use of data by Amazon can be found at https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401 (https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401).


Use of the Awin affiliate program

We use the affiliate program "Awin" of AWIN AG (Eichhornstraße 3, 10785 Berlin; "Awin").
If you click on an advertisement provided with an affiliate link, Awin will place a cookie for conversion tracking on your computer. The cookies serve the purpose of correct billing within the partner program by recording the success of an advertisement. The cookies recognize that you have clicked on the ad and the origin of the order with the advertiser can be traced. In addition, Awin uses the so-called fingerprinting. This makes it possible to recognize the device you are using. Among other things, Awin can recognize that the partner link on this website has been clicked or viewed. Among other things, Awin collects your transaction data (such as order value, product type, sales channel, use of a voucher) and your user name in the form of an individual sequence of numbers, so that no identity is recognizable, but contains information of the specific user actions and the user's device used.
Your data may be transferred to third countries such as the USA. For the USA, there is no adequacy decision of the EU Commission. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).
The processing of your personal data is carried out on the basis of Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in measuring the success of partner advertising and the associated correct billing of commissions within the partner program. You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation.
The privacy policy with detailed information on the use of data by Awin can be found at https://www.awin.com/de/datenschutzerklarung (https://www.awin.com/de/datenschutzerklarung).


Use of the eBay partner program

We use the eBay partner program of eBay GmbH (Albert-Einstein-Ring 2-6, 14532 Kleinmachnow; "eBay").
If you click on an advertisement provided with an affiliate link, eBay will place a cookie for conversion tracking on your computer. The cookies serve the purpose of correct billing within the partner program by recording the success of an advertisement. Through the cookies, it is recognized that you have clicked on the ad and the origin of the order with the advertiser can be traced. In addition, the device and browser you use can be recognized.
Your data may be transferred to third countries such as the USA. For the USA, there is no adequacy decision of the EU Commission. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).
The processing of your personal data is carried out on the basis of Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in measuring the success of partner advertising and the associated correct billing of commissions within the partner program. You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
The privacy policy with detailed information on the use of data by eBay can be found at https://partnernetwork.ebay.com/page/network-agreement#privacy-notice (https://partnernetwork.ebay.com/page/network-agreement#privacy-notice).

Plug-ins and other

Use of the Google Tag Manager
We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application is used to manage JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of demand-oriented design and optimization of our website.
The Google Tag Manager itself neither stores cookies nor does it process personal data. However, it enables the triggering of other tags that can collect and process personal data.
More information on terms of use and data protection can be found here (https://www.google.com/intl/de/tagmanager/use-policy.html).


Use of Google reCAPTCHA  
We use the reCAPTCHA service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The query serves the purpose of distinguishing the input by a human or by automated, machine processing. For this purpose, your input is transmitted to Google and further used there. In addition, the IP address and, if applicable, other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transmitted to the servers of Google LLC in the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest to protect our website from automated spying, abuse and SPAM. You have the right to object to this processing of your personal data based on Art. 6 (1) (f) DSGVO at any time for reasons relating to your particular situation.
You can find more information on Google reCAPTCHA as well as the associated privacy policy at: https://www.google.com/recaptcha/intro/android.html (https://www.google.com/recaptcha/intro/android.html) as well as https://www.google.com/privacy (https://www.google.com/privacy).


Use of Google invisible reCAPTCHA
We use the invisible reCAPTCHA service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This serves the purpose of distinguishing the input by a human or by automated, machine processing. In the background, Google collects and analyzes usage data that is used by Invisible reCaptcha to distinguish regular users from bots. For this purpose, your input is transmitted to Google and further used there. In addition, the IP address and, if applicable, other data required by Google for the Invisible reCAPTCHA service are transmitted to Google.
This data is processed by Google within the European Union and, if applicable, also in the USA. For the USA, there is no adequacy decision of the EU Commission. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest to protect our website from automated spying, abuse and SPAM. You have the right to object to this processing of your personal data based on Art. 6 (1) (f) DSGVO at any time for reasons relating to your particular situation.
You can find more information on Google reCAPTCHA as well as the associated data protection declaration at: https://www.google.com/recaptcha/intro/android.html (https://www.google.com/recaptcha/intro/android.html) as well as https://www.google.com/privacy (https://www.google.com/privacy).


Use of Cloudflare
We use on our website the content delivery network Cloudflare CDN of Cloudflare Inc. (101 Townsend St, San Francisco, CA 94107, USA; "Cloudflare"). This is a supra-regional network of servers in various data centers to which our web server connects and via which certain content on our website is delivered.
The data processing serves the purpose of optimizing the loading times of our website and thus making our offer more user-friendly.
In the process, the following information may be collected, among other things: IP address, system configuration information, information about traffic to and from customer websites (so-called server log files).
Your data may be transmitted to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object at any time to this processing of your personal data based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation.
For more information on data protection when using Cloudflare, please visit https://www.cloudflare.com/de-de/privacypolicy/ (https://www.cloudflare.com/de-de/privacypolicy/).

Use of Cloudfront
We use the content delivery network Cloudfront CDN of Amazon Web Services EMEA SARL (38 avenue John F. Kennedy, L-1855, Luxembourg; "Cloudfront") on our website.
This is a supra-regional network of servers in various data centers to which our web server connects and through which certain content on our website is delivered.
The data processing serves the purpose of optimizing the loading times of our website and thus making our offer more user-friendly.The following information, among others, may be collected: IP address, system configuration information, information about traffic to and from customer websites (so-called server log files).
Your data may be transmitted to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object at any time to this processing of your personal data based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation.
For more information on data protection when using Cloudfront, please visit https://docs.aws.amazon.com/de_de/AmazonCloudFront/latest/DeveloperGuide/data-protection-summary.html (https://docs.aws.amazon.com/de_de/AmazonCloudFront/latest/DeveloperGuide/data-protection-summary.html) and https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf (https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf).

Use of GoogleMaps
We use the function for embedding GoogleMaps maps of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The function enables the visual display of geographical information and interactive maps. In doing so, Google also collects, processes and uses data of the visitors of the websites when calling up the pages in which GoogleMaps maps are integrated.
Your data may also be transmitted to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation.
For more information on the collection and use of data by Google, please refer to Google's privacy policy at https://www.google.com/privacypolicy.html (https://www.google.com/privacypolicy.html). There you also have the option in the Privacy Center to change your settings so that you can manage and protect your data processed by Google.

Use of YouTube
We use the function for embedding YouTube videos of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website.YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos deposited with YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation.
For more information about the collection and use of data by YouTube and Google, about your rights in this regard and options for protecting your privacy, please refer to YouTube's privacy policy at https://www.youtube.com/t/privacy (https://www.youtube.com/t/privacy).

Use of Vimeo
We use plug-ins on our website from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; "Vimeo") to integrate videos from the portal "Vimeo".
If you call up pages of our website that are provided with such a plug-in, a connection is established to the servers of Vimeo and the plug-in is displayed on the page by informing your browser. This transmits to the servers of Vimeo both your IP address and the information about which of our pages you have visited.
If you are logged in to Vimeo, Vimeo assigns this information to your personal user account. When using the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transmitted to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in the needs-based and targeted design of our website and the legitimate interest of Vimeo in market analysis and to improve its services in a needs-based and targeted manner. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
If you do not want Vimeo to assign the collected information directly to your Vimeo account, you must log out of Vimeo before visiting our website.
For more information on the purpose and scope of the collection as well as on the further use and processing of the data by Vimeo, as well as your rights in this regard and options for protecting your privacy, please refer to Vimeo's privacy policy: https://vimeo.com/privacy (https://vimeo.com/privacy).


Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The data processing serves the purpose of uniform display of fonts on our website. In order to load the fonts, a connection to Google servers is established when the page is called up. Cookies may be used for this purpose. Among other things, your IP address and information about the browser you are using will be processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transmitted to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in a user-friendly and aesthetic design of our website. You have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation by notifying us.
For more information on data processing and data protection, please visit https://www.google.de/intl/de/policies/ (https://www.google.de/intl/de/policies/) and https://developers.google.com/fonts/faq (https://developers.google.com/fonts/faq).

Use of Adobe Fonts
We use Adobe Fonts from Adobe Systems Software Ireland Limited (4-6 Riverwalk Citywest Business Campus, Dublin 24, Ireland; "Adobe") on our website.
The data processing serves the purpose of uniform display of fonts on our website. In order to load the fonts, a connection to Adobe servers is established when the page is called up. Cookies may be used for this purpose. Among other things, your IP address and information about the browser and operating system you are using are processed and transmitted to Adobe.
Your data may be transmitted to third countries such as the USA and India. For the USA and India, there is no adequacy decision of the EU Commission. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in a user-friendly and aesthetic design of our website. You have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) f DSGVO for reasons arising from your particular situation by notifying us.
You can find more information on data processing and data protection at https://www.adobe.com/de/privacy/policy.html (https://www.adobe.com/de/privacy/policy.html) and at https://www.adobe.com/de/privacy/policies/adobe-fonts.html (https://www.adobe.com/de/privacy/policies/adobe-fonts.html).


Data subject rights and storage period

Duration of storage
After complete processing of the contract, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods, and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
You are entitled to the following rights according to Art. 15 to 20 DSGVO if the legal requirements are met: right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) DSGVO, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct marketing.

Right of complaint to the supervisory authority
In accordance with Art. 77 DSGVO, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the assertion, exercise or defense of legal claims.

If personal data processing is carried out for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct marketing.

last update: 10.01.2022

Loading ...